Growing a YouTube channel from scratch can seem like an uphill battle. With millions of channels out there, how do you make yours stand out? The good news is, many top creators have shared their secrets to success. By following their advice, you can give your channel the best chance to thrive.
One piece of advice that almost every successful YouTuber stresses is the importance of consistency. Posting new videos on a regular, predictable schedule allows you to build an audience of loyal viewers who know when to expect new content from you.
Take Philip DeFranco for example. He's uploaded a new episode to his hugely popular news/commentary channel almost every weekday for over 15 years. His fans know they can count on him to deliver their daily dose of news and opinion like clockwork.
"My biggest advice is to make consistency your biggest priority," DeFranco says. "It's what turns casual viewers into diehard fans."
While a daily schedule like DeFranco's may not be realistic when you're first starting out, posting once or twice a week at the same time can work wonders. Just pick a realistic schedule you can stick to.
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In addition to posting consistently, another big key is to engage with your viewers. The beauty of YouTube is it allows a two-way conversation between creators and their fans in the comments section.
Responding to comments shows your appreciation for your viewers and helps build a loyal community around your channel. It's something prolific gamer Mark "Markiplier" Fischbach has done masterfully.
"I try my absolute hardest to answer comments from fans in video oras much as I can," Markiplier explains. "They're the reason I have the ability to make videos, so making them feel heard is so important to me."
Over-the-top YouTuber Jimmy Donaldson, better known as "MrBeast," also stresses the value of listener engagement. He frequently has back-and-forth conversations with followers, asks their opinion on upcoming video ideas, and directly implements their feedback.
While engagement and consistency are universal strategies, top creators also emphasize the need to identify a specific niche and tap into it. Don't just be another gaming channel or makeup tutorial channel in an oversaturated market.
Successful YouTubers recommend defining a fresh, unique angle that separates you from the crowd. Then, concentrate all your energy on serving that particular audience with content tailored just for them.
Take Jenna Mourey, known as Jenna Marbles, one of the OG YouTube stars who found massive success simply by being her quirky, unfiltered self on camera. Her wacky vlogs and comedic stunts tapped into an underserved audience of young viewers craving more authentic, relatable personalities online.
Or look at Lilly Singh, who transitioned from being a faceless motivational blogger to a hugely popular creator by leaning into her Indian-Canadian background and identity. Her cultural commentary and sketches resonated deeply with viewers of similar backgrounds who saw themselves represented.
Of course, identifying your niche is just the start. After that, it takes an incredible amount of hard work, passion and patience to grow an audience from scratch. It's normal for new creators to toil for months or even years before gaining any real traction.
Hair tutorials star Mikey Puttiz emphasizes not getting discouraged during those early, slow-growth days. "Making content you love is rewarded enough in the beginning," he says. "If you stick with it and keep improving, the audience will come."
Similarly, YouTube legend Casey Neistat always reminds up-and-comers that he made videos for two full years before a single one went viral and kick started his career. "It was just passion and persistence that kept me going," he recalls.
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So stay dedicated, keep putting out your best work, and don't get demoralized if you're not an overnight sensation. Growing a successful YouTube channel is a marathon, not a sprint. With the right strategies and an unwavering love for your craft, you'll get there.